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Return on spend

Whether the campaign paid for itself, before and after margin.

6 guides
Return on spend17 Oct 20266 min read
ROAS vs ROI: One Ratio Counts Revenue, the Other Counts What Is Left

ROAS divides revenue by ad spend, ROI divides profit by it. The one-line conversion between them, and why a 3.74 ROAS can be a gain or a loss.

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Return on spend10 Oct 20268 min read
The ROAS Formula, and the Revenue That Is Not Yours

ROAS is revenue divided by ad spend. How to calculate it, and why tax and shipping in conversion value can hide a losing campaign above break-even.

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Return on spend26 Sep 20267 min read
The Marketing ROI Formula, and the Revenue That Was Coming Anyway

Marketing ROI is profit minus cost, over cost. One campaign can read +257%, +50% or -10% depending on which revenue you let into the formula.

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Return on spend21 Sep 20266 min read
Marketing Efficiency Ratio: The Part of MER That Is Not Advertising

MER is ROAS plus organic revenue divided by ad spend. The second term shrinks as you scale, so the ratio falls while profit rises. The maths, worked.

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Return on spend3 Sep 20266 min read
POAS: Profit on Ad Spend, and When It Beats ROAS

POAS measures gross profit per dollar of ad spend, not revenue. The formula, how it differs from ROAS, realistic bands, and where it breaks.

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Return on spend3 Sep 20266 min read
What Is a Good ROAS? Start With Break-Even, Not a Benchmark

A good ROAS is the one that clears your break-even, which depends on contribution margin. The formula, benchmark ranges, and what inflates it.

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Start with a calculator
ROAS calculatorFree ROAS calculator that also shows break-even ROAS, gross...CPM calculatorEnter spend and impressions to get cost per thousand, or set a...Profit margin calculatorRetail margin, gross margin and profit from price and cost, with...Break-even ROAS calculatorEnter order value, margin and variable costs to find the ROAS and...LTV calculatorEnter order value, purchase frequency, lifespan and margin to get...CPA and CAC calculatorSeparates cost per acquisition from full customer acquisition...