ADSSystem

Customer value

Lifetime value, payback and churn, measured over months.

1 guide
Customer value28 Aug 20265 min read
CAC Payback Period: How Long Until a Customer Pays You Back

CAC Payback Period: How Long Until a Customer Pays You Back Your blended CAC is $180. Your LTV is $540. That is a 3:1 ratio, which every investor deck files under healthy, and you still cannot cover payroll in month four. Nothing in the ratio is arithmetically wrong. It is simply silent about when the […]

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